… lets talk SEO and integrating it into your business. Everybody seems to think that SEO is just about tweaking some meta data or doing other black magic in the interwebs! That’s simply not true. SEO is fundamentally aligned with PR these days. Getting your name out in the right, high value places. It’s about making sure that your site features content which is relevant to your audience and that it is structured in the right way. Ensuring that you get the maximum benefit from your site architecture.
Every small business or web developer needs to remember a few key things when they are thinking about conducting an SEO campaign. SEO isn’t just about ranking your website for that one ‘hero term’ that you have in your mind, it’s about ensuring that your site is receiving the most relevant and the highest converting traffic. It’s also about conducting thorough research and applying some best practice principles over time.
The most important thing is to make sure that your SEO campaign aligns with your business goals. Traffic or rankings are not a goal. Think about all of the different actions which you can assign a value to.
**Contact form submission
**Watching a Video
**Product Purchase
**Email Subscription
These kinds of things enable you to track the overall ROI of your search campaign far more effectively than if you simply had a goal of ‘get me to #1 for cars’
The more time you invest in SEO, the greater the benefits will be. There are no shortcuts (well, none which aren’t guaranteed to get you banned at some point…), so you need to be patient and choose a reputable company who doesn’t make crazy claims with large numbers. Just like anything, if it sounds too good to be true it generally is!
This is an excerpt from a facebook posting by Kristen Holden, at sitepoint.com
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